How To Make a Show Poster

How To Make a Show Poster

You’ve confirmed your artist and now you’re planning your show announcement. A poster is one of the easiest and most effective ways to reach your audience. But if you want to maximize your turnout, there are some things you need to know when creating your show poster....
How To Make an Event Map

How To Make an Event Map

Event maps are essential for day-of-show planning, but not everyone knows how to make them effectively. When your event is outdoors or spread amongst several buildings – or if they just need to know where to park – an artist’s tour manager will ask for a...
Why Does the Artist Rider Ask for Airfare?

Why Does the Artist Rider Ask for Airfare?

You submitted your detailed offer, complete with what you can and cannot provide the artist. The artist accepted – YAY! Now you received your contract and there are things listed on the rider that you never agreed to provide. Airfare? Hotels?! Single Malt Scotch?!!...
How To Control the Weather

How To Control the Weather

PLOT TWIST! You can’t control the weather. This is a tough pill to swallow for event planners. On show day, it is important to remember that you can only control certain variables, and weather is not one of those. I frequently tell my clients “control your...
10 Questions to Begin Your Show Advance

10 Questions to Begin Your Show Advance

It’s time to start locking in your show day details!  Initial contact should happen between 2-6 weeks out, depending on how far out you need to start advancing.  When you reach out to the artist’s tour manager, here are the first questions you should ask to get...
The Artist Selection Process – Where Do I Start?

The Artist Selection Process – Where Do I Start?

It’s time to select talent for your event!  Exciting, right?  To some, this can be a very daunting task.  Slow down, take a deep breath, and if you have no idea where to start – start broad.   Know your parameters What is the budget?  Know your budget so...