How to Sell Merch at Concerts
Merchandise (more widely known as “merch”) is one of the more popular ways that artists generate revenue, advertise their project / music and connect with their fans. Merch includes everything from stickers to vinyl records, graphic tees, jewelry or hats. It usually...
How To Make Backstage Passes
When planning a concert, you may wonder what types of access passes you should have, or if the artist will bring them. Here is a quick guide to what passes you want to create and have available, and what they mean. First let’s answer the question “what are...
How to Welcome Your Crowd
One key component to a successful live event is making your crowd feel comfortable. To give your show attendees a welcoming experience, you’ll want to focus on two things: Making sure they can easily and safely get to the venue Giving a warm...
Artist Hospitality Basics
You may have heard tales of green M&M’S and all-white furniture, so it can be difficult to know what to give an artist if they don’t provide much for a hospitality rider. We’ve put together a list of the basics of what to put in a green room or backstage...
5 Things How To Concerts Covers on Show Day
The How To Concerts team does a lot of traveling for shows, and if it’s your first time working with us on site you might be curious what to expect. Here’s a list of things to expect from us during show day, and if we aren’t on site this would be a good checklist for...
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