You booked the artist, the advance is well underway, and the artist agreed to a “meet and greet”. Perfect! Everyone is so excited. But how do you run a meet and greet? Meet and greets are all too often AWKWARD for artists. In addition, rough travel schedules can also...
Merchandise (more widely known as “merch”) is one of the more popular ways that artists generate revenue, advertise their project / music and connect with their fans. Merch includes everything from stickers to vinyl records, graphic tees, jewelry or hats. It usually...
When planning a concert, you may wonder what types of access passes you should have, or if the artist will bring them. Here is a quick guide to what passes you want to create and have available, and what they mean. First let’s answer the question “what are...
One key component to a successful live event is making your crowd feel comfortable. To give your show attendees a welcoming experience, you’ll want to focus on two things: Making sure they can easily and safely get to the venue Giving a warm...
You may have heard tales of green M&M’S and all-white furniture, so it can be difficult to know what to give an artist if they don’t provide much for a hospitality rider. We’ve put together a list of the basics of what to put in a green room or backstage...
The How To Concerts team does a lot of traveling for shows, and if it’s your first time working with us on site you might be curious what to expect. Here’s a list of things to expect from us during show day, and if we aren’t on site this would be a good checklist for...