A routed artist is one that is on tour and routing their dates together geographically to save themselves time, money, and likely promoting new music. Booking a routed touring artist means you will have to move quickly and likely be somewhat flexible on your dates. The production requests will be specific and you may need to feed extra crew members traveling on the tour. But don’t let those speed bumps scare you out of the following benefits:
1. You will save money
Since travel and other expenses are lowered for an artist while they are on tour, you reap the benefits of that savings in the cost of the artist! It is much more expensive for an artist to stop whatever they are doing (recording in the studio, writing new music, spending time with their families, etc.) to fly themselves and their team (band, tour manager, DJ or whomever) to perform one show.
2. The artist is more likely to say yes
If you want that specific artist and no one else, move quickly to catch them early in the routing process.
3. They’re likely promoting new music
That means media attention, potentially a radio hit, social media interaction, and more.
4. You are listed with the tour
Since you are a part of the full tour, you will be listed on all of the artist websites (hopefully without even having to ask). This means you basically get free advertising just by having a show. You may even find your date listed on the tour t-shirt.
5. Social media interaction
The artist will be focused on promoting their tour dates, so you are more likely to receive social media attention, re-tweets, artist responses, etc. Again – free advertising!
6. They will provide backline band gear
They almost always have it on tour with them, saving you anywhere from about $500-$3,000, depending on backline needs.
7. They may be carrying sound & lights
Some tours actually carry ALL sound and lights, which is incredible. BUT even if a tour is not, they may be carrying some equipment that will enhance the show, such as special lighting effects.
8. It’s a show
Today’s touring artists know there is a lot of competition out there. They work hard to make sure their show is exciting. When on tour, artists often have very unique light shows, video elements, and long thoroughly-planned sets. This leads to a more complete and well-rounded show.
9. More specific catering
Are you sick of throwing away so much hospitality food after a show it makes you queasy? While on tour, especially after they’ve been on a road for a few weeks, artists are more aware of how much food their group will realistically go through and what they need to stock their buses. Avoid over-buying food by thoroughly discussing needs with the tour manager.
10. Smaller chance of a problem
If they’re on the road already, the artist’s flight can’t be delayed, canceled or missed. The artist is also less likely to cancel due to landing a larger opportunity. The tour is their priority and they are committed to making sure the show goes on as scheduled.
Jolene Chevalier
Founder & Talent Buyer | How To Concerts
Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) She would love to talk with you about helping to book, plan, and prepare for your event.
Jolene Chevalier
Founder & Talent Buyer | How To Concerts
Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) She would love to talk with you about helping to book, plan, and prepare for your event.
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