by Jolene | May 7, 2026 | Plan
When planning out your show day, the most common oversight is underestimating the time it takes for load in / sound checks and changeovers (transitions between artists during a show). Event schedules work best when we’re realistic, not hopeful. Building out your...
by Jolene | Feb 10, 2026 | Plan
As a middle agency that works with many college campus programming teams, we’ve seen the awesome impact a large scale live event can have on a campus. A big event can not only make thousands of students excited, happy, and proud of being a part of their campus...
by Jolene | Dec 3, 2025 | Book
Choosing an artist is one of the most exciting parts of planning an event. Although you may be anxious, you need to have a lot of details pre-planned and ready before you are able to make an official offer to an artist. Here are a few things to make sure you’ve taken...
by Jolene | Jan 22, 2025 | Plan
Student engagement has been a hot topic lately on campuses. How can you get more students to your events? On the flip side, and correlated – marketing (or lack there of) – has been a hot topic amongst artists and performers going to college campuses only...
by Jolene | Jan 15, 2025 | Just for fun
The How To Concerts team is starting 2025 off by welcoming an amazing new team member! Jolene, Luke and Jen are so excited to welcome Alanna Phillip to the team as Entertainment Operations Coordinator. Alanna will be helping with contracts, paperwork, marketing, and...