Simply put, a middle buyer is an intermediary between buyers and artist representatives in the entertainment industry. Specifically, a middle buyer represents the buyer and has their best interests in mind, while many artists have an exclusive live appearance representative that has their best interests in mind. Having an advocate for each of the involved parties can really help even out negotiations when booking entertainment. How To Concerts LLC has a few ideas of what being a middle buyer really means:

We work for you

As a middle buyer, we work for YOU as the buyer. We do not directly represent any artists so that we can focus solely on the needs of our buyers. We are your advocate in the music industry and we always have your organization’s best interests in mind.

We have information

Essentially every middle buyer has access to the same artists, prices, and opportunities. Find a middle buyer that makes you feel comfortable, educated, and confident. We are interested in forming long-term, trusting relationships. Feel free to ask us about any artist, even if you see them on another website or email. You have the right to work with whomever you are most comfortable with. If we don’t have information on that artist already, we will find it and make sure you are getting the best and most accurate information available.

We answer questions

Ask us 1,000 questions if it makes you feel more comfortable. We are here to answer all of your questions, whether they are about the entertainment industry, about a certain artist, or even about campus programming in general. We would rather you ask us too many questions than to feel confused at any point.

We are honest

We may not tell you exactly what you want to hear, but we will always give you honest answers. Whether you are wondering about an artist’s reputation, what an artist is truly worth, past ticket prices/sales history, or whether your campus rider is providing enough protection – we are going to provide you facts, honest opinions, and options.

We want you to be happy

We are interested in long-term relationships. If there is something we can do better or differently for you, we are always open to suggestions. Every buyer is looking for slightly different services from their middle buyer, and we want to give you the services you need. Happy, confident buyers create great events, and that is truly what we are all aiming for in this business.

Many middle buyers have similar philosophies. Work with whomever makes you most comfortable. Build a trusting relationship, and everyone will benefit. 

Jolene Chevalier

Founder & Talent Buyer | How To Concerts

Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) She would love to talk with you about helping to book, plan, and prepare for your event.

920.764.1200   |   jolene@howtoconcerts.com

Jolene Chevalier

Founder & Talent Buyer | How To Concerts

Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) She would love to talk with you about helping to book, plan, and prepare for your event.

920.764.1200   |   jolene@howtoconcerts.com