by Alanna Tisler | Sep 2, 2026 | Plan
Planning how you will market and promote your show is a crucial part of the event planning process. No one will show up if they don’t know it’s happening! We encourage you to invest significant time, energy, and resources into promoting your event in creative ways....
by Jolene | May 7, 2026 | Plan
When planning out your show day, the most common oversight is underestimating the time it takes for load in / sound checks and changeovers (transitions between artists during a show). Event schedules work best when we’re realistic, not hopeful. Building out your...
by Jolene | Feb 10, 2026 | Plan
As a middle agency that works with many college campus programming teams, we’ve seen the awesome impact a large scale live event can have on a campus. A big event can not only make thousands of students excited, happy, and proud of being a part of their campus...
by Jolene | Jan 22, 2025 | Plan
Student engagement has been a hot topic lately on campuses. How can you get more students to your events? On the flip side, and correlated – marketing (or lack there of) – has been a hot topic amongst artists and performers going to college campuses only...
by Jolene | Sep 17, 2024 | Plan
If you’ve ever looked at an entertainment contract, you’ve likely seen the term “force majeure.” Force Majeure is defined simply as an unforeseeable circumstance or event. This is also occasionally referred to as an “act of God.” In entertainment, force majeure is a...
by Amber Olson | Jun 18, 2024 | Plan
You did it! You booked an awesome event and are ready to get started on getting the word out. Below is everything you need to know about marketing your show. Get Marketing Assets When you book a show, one of the first things you will get are an artist’s marketing...