Amber Olson, Author at How To Concerts

Event Marketing Essentials

by Amber Olson | Jun 18, 2024 | Plan

You did it! You booked an awesome event and are ready to get started on getting the word out. Below is everything you need to know about marketing your show. Get Marketing Assets When you book a show, one of the first things you will get are an artist’s marketing...

How To Discover New Music

by Amber Olson | May 14, 2024 | Book, Just for fun

It’s easy to get in a rut with your music listening – going back to the same tried and true artists, albums, and playlists. It’s important to think beyond who is getting the most plays on your personal Spotify, especially when thinking about who you want to book...

How to Welcome Your Crowd

by Amber Olson | Jul 27, 2023 | Plan, Prepare

One key component to a successful live event is making your crowd feel comfortable. To give your show attendees a welcoming experience, you’ll want to focus on two things: Making sure they can easily and safely get to the venue Giving a warm...