It’s easy to get in a rut with your music listening – going back to the same tried and true artists, albums, and playlists. It’s important to think beyond who is getting the most plays on your personal Spotify, especially when thinking about who you want to book for your upcoming show. Diversifying your palette can help you spot smaller artists who are on the rise and book more interesting shows for your organization. By always keeping an eye out for new artists, we’ve gotten to do shows with Billie Eilish, Dan + Shay, Noah Kahan, Khalid, and many more before they were headlining huge venues across the globe.

Here are 7 tips for discovering your new favorite song or artist:

1. Listen to song & album radios

Streaming algorithms are generally good at suggesting other music similar to what you like, and can be a great way to discover a new favorite song.

 

2. Pay attention to who your favorite artists like

If your favorite artist is a fan of someone, odds are you might like them too!

 

3. See who is playing in your area

Typically tickets for the smaller venues can run from $15-30, much more affordable than shows at bigger venues. Take a look through the upcoming calendar at your local venue and see if anything piques your interest.

 

4. Festivals

Going to a festival this year? Get there early and check out the artists playing early or on the smaller stages. The crowds are smaller and oftentimes these acts are going to rise quickly.

 

5. See who is opening for your favorite artists

They pair artists on tour with openers that the headliners are fans of or friends with, or artists that they think the headliner’s fanbase will like, so get there early to see the openers at shows you are going to.

 

6. Listen to other people’s playlists

Whether it’s a spotify generated mood playlist, or a playlist by another user, listening to something other than your own playlists can help you discover a new artist. Some of our favorites are Pop Rising, New Boots, and Lorem.

 

7. Check out the writing/producer credits on songs you like

Some big songwriters have their own Written By playlists with all the songs they have contributed to. Or if you like a certain production style, check out other songs and albums that producer has worked on.

If you’re booking music and looking for new ideas or up-and-comers, let’s talk! We’d love to meet you and see if we can help you put on an amazing show. You can also check out our How To Book Concerts series for more information on finding rising artists.

Amber Olson

Account Executive | How To Concerts

Amber's experience began on the programming committee at Cal Poly SLO. She now works directly with our wonderful clients to book and plan out their amazing shows.. Have questions for Amber? Feel free to reach out.

920.600.8200   |   amber@howtoconcerts.com

Amber Olson

Account Executive | How To Concerts

Amber's experience began on the programming committee at Cal Poly SLO. She now works directly with our wonderful clients to book and plan out their amazing shows.. Have questions for Amber? Feel free to reach out.

920.600.8200   |   amber@howtoconcerts.com