I Should Have Used a Middle Agent

I Should Have Used a Middle Agent

University staff and graduate student advisors, this one goes out to you. A little about me:  I got my Masters of Postsecondary Adult and Continuing Education (Student Affairs Focus) from Portland State University in 2014 and took my first job out of Graduate School...
Wrapping Up 2021: 6 Questions with the HTC Team

Wrapping Up 2021: 6 Questions with the HTC Team

First concert back after lockdown Jolene: Rachel Baiman at Gather on Broadway locally, my first on the road was Tinashe @ UTSA. Amber: Rachel Baiman at Gather on Broadway on my first day at How To Concerts! First one I went tofor fun was Dan + Shay with The Band...
Covid Safety for Fall Events

Covid Safety for Fall Events

Live, in-person shows are back and the regulations that guide them are constantly changing. With that in mind, we thought it would be helpful to discuss some industry trends related to live touring so you can be prepared for your first show back. Why Artists Need to...
How To Plan a Drive-In Concert

How To Plan a Drive-In Concert

 As the pandemic started sweeping the nation, talent buyers began to brainstorm and experiment with new socially distant concert ideas, and the one that seemed to take the biggest hold around the country was the drive-in. Drive-in concerts are a great way to structure...
How To Stream Your Online Event – Tips For the Artist

How To Stream Your Online Event – Tips For the Artist

It appears that virtual events could be our new “normal” for a while, and event planners, artists, and consumers are latching on to the idea of the online event experience. We’ve been learning platforms and keeping up with trends; here are some suggestions for artists...