by Jake Ostrow | May 19, 2020 | Plan
It appears that virtual events could be our new “normal” for a while, and event planners, artists, and consumers are latching on to the idea of the online event experience. We’ve been learning platforms and keeping up with trends; here are some suggestions for artists... 
by Jake Ostrow | Apr 6, 2020 | Book, Plan
If you had asked Jolene and I just over a month ago what we were going to be doing in March and April, we certainly would have said “non-stop event travel.” This whole Coronavirus disaster has been quite a shock to the system for us, we aren’t sure what you even do... 
by Jake Ostrow | Feb 3, 2020 | Prepare
Last night, I was talking to my housemate’s girlfriend about my job. Understandably, people are curious what it’s like to work with some of their favorite artists, or “famous” people in general. Her first question was centered around hospitality, but as she was asking... 
by Jake Ostrow | Dec 10, 2019 | Prepare
Let’s face it, the entertainment industry isn’t structured with a sustainable focus. It’s a consumer industry – and that consumption has been focused on ease of access rather than what’s good for the environment.There’s been a big push recently in the industry to... 
by Jake Ostrow | Sep 7, 2018 | Just for fun
As you may have heard, the How To Concerts team grew this summer. Jolene & Luke welcomed their fourth child into the world, we moved into an office, and Jake started as a new employee. With the summer coming to a close and the event calendar picking back... 
