How To
Book, Plan, Prepare
Ready to learn about producing live shows? You’ve come to the right place! We put together step-by-step instructions to help you book, plan, and prepare for an amazing show! Start with Part 1.
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Get To Know Alanna
The How To Concerts team is starting 2025 off by welcoming an amazing new team member! Jolene, Luke and Jen are so excited to welcome Alanna Phillip to the team as Entertainment Operations Coordinator. Alanna will be helping with contracts, paperwork, marketing, and...
What is the Difference Between an Inquiry, Offer, and Contract?
We work with event planners of all types, and a common area of confusion is knowing what the various parts of the negotiation process mean. Common questions include: Can I ask for pricing information and to see a rider without committing to anything? Can I back out of...
What is Force Majeure in Entertainment?
If you’ve ever looked at an entertainment contract, you’ve likely seen the term “force majeure.” Force Majeure is defined simply as an unforeseeable circumstance or event. This is also occasionally referred to as an “act of God.” In entertainment, force majeure is a...
Surprises of Working in the Music Industry
When people think of the music industry, they often picture it to be glamorous and full of drama. In reality, however, working in the music industry is filled with unexpected surprises that would convince you otherwise. As I approach my first anniversary of working in...
Event Marketing Essentials
You did it! You booked an awesome event and are ready to get started on getting the word out. Below is everything you need to know about marketing your show. Get Marketing Assets When you book a show, one of the first things you will get are an artist’s marketing...
How To Discover New Music
It’s easy to get in a rut with your music listening - going back to the same tried and true artists, albums, and playlists. It’s important to think beyond who is getting the most plays on your personal Spotify, especially when thinking about who you want to book for...
What is a Gig Bag?
A gig bag is a modest-sized bag filled with items that are frequently needed to perform your role at a show. Your gig bag will contain different items depending on your role as a merch seller, stage manager, sound engineer, or artist. Why bring a gig bag? A gig bag...
What is Billing for Concerts?
When planning a live entertainment event, you may be asked about something called "billing." Contrary to how it may sound, it has nothing to do with a financial bill or the fee you are paying the artist, but instead it is actually referring to the way you are...
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Want to learn more about music industry terms? Visit our glossary: