How To
Book, Plan, Prepare
Ready to learn about producing live shows? You’ve come to the right place! We put together step-by-step instructions to help you book, plan, and prepare for an amazing show! Start with Part 1.
Book
Plan
Prepare
Recent Posts:
How To Run a Meet & Greet
You booked the artist, the advance is well underway, and the artist agreed to a “meet and greet”. Perfect! Everyone is so excited. But how do you run a meet and greet? Meet and greets are all too often AWKWARD for artists. In addition, rough travel schedules can also...
How to Sell Merch at Concerts
Merchandise (more widely known as “merch”) is one of the more popular ways that artists generate revenue, advertise their project / music and connect with their fans. Merch includes everything from stickers to vinyl records, graphic tees, jewelry or hats. It usually...
How To Make Backstage Passes
When planning a concert, you may wonder what types of access passes you should have, or if the artist will bring them. Here is a quick guide to what passes you want to create and have available, and what they mean. First let's answer the question "what are the...
Get to Know Jen
The How To Concerts team saw some exciting changes this summer! With our Account Executive Amber working from Nashville, Jolene and Luke are joined in Green Bay by our newest team member - Jen Buhrow. As the Entertainment Logistics Coordinator, Jen will be helping...
How to Welcome Your Crowd
One key component to a successful live event is making your crowd feel comfortable. To give your show attendees a welcoming experience, you'll want to focus on two things: Making sure they can easily and safely get to the venue Giving a warm greeting/introduction from...
Artist Hospitality Basics
You may have heard tales of green M&M'S and all-white furniture, so it can be difficult to know what to give an artist if they don’t provide much for a hospitality rider. We’ve put together a list of the basics of what to put in a green room or backstage area to...
5 Things How To Concerts Covers on Show Day
The How To Concerts team does a lot of traveling for shows, and if it’s your first time working with us on site you might be curious what to expect. Here’s a list of things to expect from us during show day, and if we aren’t on site this would be a good checklist for...
The Importance of a Stage Manager
We work on a lot of different types of shows. From large scale concerts with multiple acts, to speaker events with a moderator, and everything in between. One role that we have found can really make a difference in keeping an event running smoothly is the presence of...
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