How To

Book, Plan, Prepare

Ready to learn about producing live shows? You’ve come to the right place! We put together step-by-step instructions to help you book, plan, and prepare for an amazing show! Start with Part 1.

Book

Part 1: How To Book Concerts will teach you everything from from artist selection to riders.

Plan

Part 2: How To Plan Concerts covers what you need to do after you’ve booked your artist.

Prepare

Part 3: How To Prepare For Concerts will help you avoid catastrophe and have a successful show.

Recent Posts:

Event Marketing Essentials

Event Marketing Essentials

You did it! You booked an awesome event and are ready to get started on getting the word out. Below is everything you need to know about marketing your show. Get Marketing Assets When you book a show, one of the first things you will get are an artist’s marketing...

How To Discover New Music

How To Discover New Music

It’s easy to get in a rut with your music listening - going back to the same tried and true artists, albums, and playlists. It’s important to think beyond who is getting the most plays on your personal Spotify, especially when thinking about who you want to book for...

What is a Gig Bag?

What is a Gig Bag?

A gig bag is a modest-sized bag filled with items that are frequently needed to perform your role at a show. Your gig bag will contain different items depending on your role as a merch seller, stage manager, sound engineer, or artist. Why bring a gig bag? A gig bag...

What is Billing for Concerts?

What is Billing for Concerts?

When planning a live entertainment event, you may be asked about something called "billing." Contrary to how it may sound, it has nothing to do with a financial bill or the fee you are paying the artist, but instead it is actually referring to the way you are...

How To Run a Meet & Greet

How To Run a Meet & Greet

You booked the artist, the advance is well underway, and the artist agreed to a “meet and greet”. Perfect! Everyone is so excited. But how do you run a meet and greet? Meet and greets are all too often AWKWARD for artists. In addition, rough travel schedules can also...

How to Sell Merch at Concerts

How to Sell Merch at Concerts

Merchandise (more widely known as “merch”) is one of the more popular ways that artists generate revenue, advertise their project / music and connect with their fans. Merch includes everything from stickers to vinyl records, graphic tees, jewelry or hats. It usually...

How To Make Backstage Passes

How To Make Backstage Passes

When planning a concert, you may wonder what types of access passes you should have, or if the artist will bring them. Here is a quick guide to what passes you want to create and have available, and what they mean. First let's answer the question "what are the...

Get to Know Jen

Get to Know Jen

The How To Concerts team saw some exciting changes this summer! With our Account Executive Amber working from Nashville, Jolene and Luke are joined in Green Bay by our newest team member - Jen Buhrow. As the Entertainment Logistics Coordinator, Jen will be helping...

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Show Planning Guide

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Want to learn more about music industry terms? Visit our glossary: