Don’t Forget The Basics

Don’t Forget The Basics

Concerts come with a lot of details. It can be easy to forget the basics while you're busy planning the day, managing a team of volunteers, making sure there is sufficient security, and marketing your event. Here is a quick checklist of reminders: ☑ WELCOME Welcoming...

What is a Hard Ticket Event? What is a Soft Ticket Event?

What is a Hard Ticket Event? What is a Soft Ticket Event?

Entertainment industry terminology can be daunting. Two terms that industry folks often throw around without explaining to buyers is “hard ticket” vs “soft ticket” events. Let’s break down the two types of events and give a little context: What is a Hard Ticket Event?...

Wrapping Up 2021: 6 Questions with the HTC Team

Wrapping Up 2021: 6 Questions with the HTC Team

First concert back after lockdown Jolene: Rachel Baiman at Gather on Broadway locally, my first on the road was Tinashe @ UTSA. Amber: Rachel Baiman at Gather on Broadway on my first day at How To Concerts! First one I went tofor fun was Dan + Shay with The Band...

What is a Radius Clause?

What is a Radius Clause?

A radius clause is a contractual deal point that ensures an artist does not perform within a certain number of miles surrounding your venue, within a certain time frame before and after the event. Radius clauses protect the buyer so that multiple shows do not compete...

Covid Safety for Fall Events

Covid Safety for Fall Events

Live, in-person shows are back and the regulations that guide them are constantly changing. With that in mind, we thought it would be helpful to discuss some industry trends related to live touring so you can be prepared for your first show back.Why Artists Need to...

Back to Planning In-Person Concerts – Part 3: Preparing

Back to Planning In-Person Concerts – Part 3: Preparing

PART 1: BOOKING    |    PART 2: PLANNING    |    PART 3: PREPARING  You’ve planned out all the details! You picked the perfect artist! Nothing else can go wrong, right?! There is no business like show business, and things can always go wrong. That’s why it is...

Back to Planning In-Person Concerts – Part 2: Planning

Back to Planning In-Person Concerts – Part 2: Planning

PART 1: BOOKING    |    PART 2: PLANNING    |    PART 3: PREPARING  Hopefully now you are through the artist selection process, but if not, feel free to review part 1 of our refresher course blogs.  MARKETING:5 WAYS TO ANNOUNCE YOUR SHOWHOW TO MAKE A SHOW POSTEROnce...

Back to Planning In-Person Concerts – Part 1: Booking

Back to Planning In-Person Concerts – Part 1: Booking

PART 1: BOOKING    |    PART 2: PLANNING    |    PART 3: PREPARING  As we return to “normal” event planning, many of our college clients are being asked to produce their large-scale concerts again, and we’ve recently gotten the question “Where do I start?” It feels a...

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