How To
Book, Plan, Prepare
Ready to learn about producing live shows? You’ve come to the right place! We put together step-by-step instructions to help you book, plan, and prepare for an amazing show! Start with Part 1.
Book
Plan
Prepare
Recent Posts:

Wrapping Up 2021: 6 Questions with the HTC Team
First concert back after lockdown Jolene: Rachel Baiman at Gather on Broadway locally, my first on the road was Tinashe @ UTSA. Amber: Rachel Baiman at Gather on Broadway on my first day at How To Concerts! First one I went tofor fun was Dan + Shay with The Band...

What is a Radius Clause?
A radius clause is a contractual deal point that ensures an artist does not perform within a certain number of miles surrounding your venue, within a certain time frame before and after the event. Radius clauses protect the buyer so that multiple shows do not compete...

Covid Safety for Fall Events
Live, in-person shows are back and the regulations that guide them are constantly changing. With that in mind, we thought it would be helpful to discuss some industry trends related to live touring so you can be prepared for your first show back.Why Artists Need to...

Back to Planning In-Person Concerts – Part 3: Preparing
PART 1: BOOKING | PART 2: PLANNING | PART 3: PREPARING You’ve planned out all the details! You picked the perfect artist! Nothing else can go wrong, right?! There is no business like show business, and things can always go wrong. That’s why it is...

Back to Planning In-Person Concerts – Part 2: Planning
PART 1: BOOKING | PART 2: PLANNING | PART 3: PREPARING Hopefully now you are through the artist selection process, but if not, feel free to review part 1 of our refresher course blogs. MARKETING:5 WAYS TO ANNOUNCE YOUR SHOWHOW TO MAKE A SHOW POSTEROnce...

Back to Planning In-Person Concerts – Part 1: Booking
PART 1: BOOKING | PART 2: PLANNING | PART 3: PREPARING As we return to “normal” event planning, many of our college clients are being asked to produce their large-scale concerts again, and we’ve recently gotten the question “Where do I start?” It feels a...

Get To Know Amber
As you may have heard, the How To Concerts team grew this summer! With Jake now working remotely from Seattle, Jolene and Luke opened a new office in Green Bay and welcomed our newest employee to Wisconsin from California. As the Entertainment Logistics Coordinator,...

Best Virtual Events of Spring 2021
It’s that time again! Let’s round up our favorite virtual events from the 2021 spring semester. It was impossible to keep everyone in the loop on all the events we were helping people produce. So here is our 6-month recap of what we’ve been busy working on: ...