Our Core Values

Education

Expertise
Care
We truly care about our clients. This means going the extra mile because we’re fully invested in the success of your event. And we’re always just a phone call or text away.

We recognize that live events can negatively affect the environment. How To Concerts has therefore made a commitment to support the National Forest Foundation, who will plant 20 trees for every show we help book!
It’s cliché, but
WE’VE BEEN IN YOUR SHOES, REALLY
Jolene Chevalier
Founder & Talent Buyer
920.764.1200 | jolene@howtoconcerts.com
Jolene has been a middle buyer for over 15 years, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) Jolene loves:
- Helping people book, plan, and prepare for amazing shows
- Calendars and lists
- Cooking without a recipe
- Her crazy family
Check out Jolene’s Spotify playlist.
Alanna Tisler
Entertainment Operations Coordinator
Alanna is a talented singer! This love of performance has naturally inspired a passion for the music industry. After planning many events on her own college campus, she’s ready to help our clients with contracts, paperwork, and marketing. Alanna loves:
- Live music
- Iced oat milk lattes
- Long naps
- Sunny days
Check out Alanna’s Spotify playlist.
Luke Chevalier
Business Manager
Luke is our jack-of-all-trades. With a background in sales and marketing, he ensures things are running smoothly behind the scenes so the rest of the team can focus on you, the client. Luke loves:
- Creating an easy and enjoyable customer experience
- Rock climbing
- The Packers
- Binge-worthy podcasts
Check out Luke’s Spotify playlist.
– Dolly Parton
It’s cliché, but
WE’VE BEEN IN YOUR SHOES, REALLY
Jolene Chevalier
Founder & Talent Buyer
920.764.1200 | jolene@howtoconcerts.com
Jolene has been a middle buyer for over 15 years, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) Jolene loves:
- Helping people book, plan, and prepare for amazing shows
- Calendars and lists
- Cooking without a recipe
- Her crazy family
Check out Jolene’s Spotify playlist.
Alanna Tisler
Entertainment Operations Coordinator
Alanna is a talented singer! This love of performance has naturally inspired a passion for the music industry. After planning many events on her own college campus, she’s ready to help our clients with contracts, paperwork, and marketing. Alanna loves:
- Live music
- Iced oat milk lattes
- Long naps
- Sunny days
Check out Alanna’s Spotify playlist.
Luke Chevalier
Business Manager
Luke is our jack-of-all-trades. With a background in sales and marketing, he ensures things are running smoothly behind the scenes so the rest of the team can focus on you, the client. Luke loves:
- Creating an easy and enjoyable customer experience
- Rock climbing
- The Packers
- Binge-worthy podcasts
Check out Luke’s Spotify playlist.
– Dolly Parton
Our Core Values

Education

Expertise
Care
We truly care about our clients. This means going the extra mile because we’re fully invested in the success of your event. And we’re always just a phone call or text away.

We recognize that live events can negatively affect the environment. How To Concerts has therefore made a commitment to support the National Forest Foundation, who will plant 20 trees for every show we help book!
