Our Core Values

Education

Expertise
Care
We truly care about our clients. This means going the extra mile because we’re fully invested in the success of your event. And we’re always just a phone call or text away.

We recognize that live events can negatively affect the environment. How To Concerts has therefore made a commitment to support the National Forest Foundation, who will plant 20 trees for every show we help book!
It’s cliché, but
WE’VE BEEN IN YOUR SHOES, REALLY
Jolene Chevalier
Founder & Talent Buyer

920.764.1200 | jolene@howtoconcerts.com
Jolene has been a middle buyer for fifteen years, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) Jolene loves:
- Helping people book, plan, and prepare for amazing shows
- Calendars and lists
- Cooking without a recipe
- Her crazy family
Check out Jolene’s Spotify playlist.
Amber Olson
Account Executive
920.600.8200 | amber@howtoconcerts.com
Amber’s passion for live music landed her a job on the programming committee at Cal Poly SLO. She now works directly with our wonderful clients to book and plan out their amazing shows. Amber loves:
- Reading (100 books a year!)
- Volleyball
- Exploring new places
- Good Mexican food
Check out Amber’s Spotify playlist.
Jen Buhrow
Entertainment Logistics Coordinator

920.600.8100 | jen@howtoconcerts.com
Jen‘s love of live music (and lending a hand) led to gigs as a stage manager, merch seller, and more. She now keeps us organized by handling contracts, timelines, and calendars. Jen loves:
- Camping / hiking
- Traveling and learning about new cultures
- Training her adorable dog, Louie
- Any and every form of pasta
Check out Jen’s Spotify playlist.
Luke Chevalier
Business Manager

Luke is our jack-of-all-trades. From marketing to accounting to maintenance, he ensures things are running smoothly. Luke loves:
- Creating an easy and enjoyable customer experience
- The Packers
- Binge-worthy podcasts
- Really bad jokes
Check out Luke’s Spotify playlist.
Penny
Director of Security

Penny has taken on the very important job of keeping us safe in the office. She sounds the alarm whenever a dangerous-looking dog is in the vicinity. Penny loves:
- Food
- Naps
- Chasing a laser light
- Food
Check out Penny’s Spotify playlist.
– Dolly Parton
It’s cliché, but
WE’VE BEEN IN YOUR SHOES, REALLY
Jolene Chevalier
Founder & Talent Buyer

920.764.1200 | jolene@howtoconcerts.com
Jolene has been a middle buyer for fifteen years, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) Jolene loves:
- Helping people book, plan, and prepare for amazing shows
- Calendars and lists
- Cooking without a recipe
- Her crazy family
Check out Jolene’s Spotify playlist.
Amber Olson
Account Executive
920.600.8200 | amber@howtoconcerts.com
Amber’s passion for live music landed her a job on the programming committee at Cal Poly SLO. She now works directly with our wonderful clients to book and plan out their amazing shows. Amber loves:
- Reading (100 books a year!)
- Volleyball
- Exploring new places
- Good Mexican food
Check out Amber’s Spotify playlist.
Jen Buhrow
Entertainment Logistics Coordinator

920.600.8100 | jen@howtoconcerts.com
Jen‘s love of live music (and lending a hand) led to gigs as a stage manager, merch seller, and more. She now keeps us organized by handling contracts, timelines, and calendars. Jen loves:
- Camping / hiking
- Traveling and learning about new cultures
- Training her adorable dog, Louie
- Any and every form of pasta
Check out Jen’s Spotify playlist.
Luke Chevalier
Business Manager

Luke is our jack-of-all-trades. From marketing to accounting to maintenance, he ensures things are running smoothly. Luke loves:
- Creating an easy and enjoyable customer experience
- The Packers
- Binge-worthy podcasts
- Really bad jokes
Check out Luke’s Spotify playlist.
Penny
Director of Security

Penny has taken on the very important job of keeping us safe in the office. She sounds the alarm whenever a dangerous-looking dog is in the vicinity. Penny loves:
- Food
- Naps
- Chasing a laser light
- Food
Check out Penny’s Spotify playlist.
– Dolly Parton
Our Core Values

Education

Expertise
Care
We truly care about our clients. This means going the extra mile because we’re fully invested in the success of your event. And we’re always just a phone call or text away.

We recognize that live events can negatively affect the environment. How To Concerts has therefore made a commitment to support the National Forest Foundation, who will plant 20 trees for every show we help book!