Our Core Values

Education

Expertise
Care
We truly care about our clients. This means going the extra mile because we’re fully invested in the success of your event. And we’re always just a phone call or text away.

We recognize that live events can negatively affect the environment. How To Concerts has therefore made a commitment to support the National Forest Foundation, who will plant 20 trees for every show we help book!
It’s cliché, but
WE’VE BEEN IN YOUR SHOES, REALLY
Jolene Chevalier
Founder & Talent Buyer

920.764.1200 | jolene@howtoconcerts.com
Jolene has been a middle buyer for fifteen years, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) Jolene loves:
- Helping people book, plan, and prepare for amazing shows
- Calendars and lists
- Cooking without a recipe
- Her crazy family
Amber Olson
Entertainment Logistics Coordinator
920.600.8200 | amber@howtoconcerts.com
Amber’s passion for live music landed her a job on the programming committee at Cal Poly SLO. She now keeps us organized by handling contracts, timelines, and calendars. Amber loves:
- Reading (100 books a year!)
- Volleyball
- Exploring new places
- Good Mexican food
Luke Chevalier
Business Manager

Luke is our jack-of-all-trades. From marketing to accounting to maintenance, he ensures things are running smoothly. Luke loves:
- Creating an easy and enjoyable customer experience
- The Packers
- Binge-worthy podcasts
- Really bad jokes
Penny
Director of Security

Penny has taken on the very important job of keeping us safe in the office. She sounds the alarm whenever a dangerous-looking dog is in the vicinity. Penny loves:
- Food
- Naps
- Chasing a laser light
- Food
You’ll never do a whole lot unless you’re brave enough to try.
– Dolly Parton
It’s cliché, but
WE’VE BEEN IN YOUR SHOES, REALLY
Jolene Chevalier
Founder & Talent Buyer

920.764.1200 | jolene@howtoconcerts.com
Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) Jolene loves:
- Helping people book, plan, and prepare for amazing shows
- Calendars and lists
- Cooking without a recipe
- Her crazy family
Amber Olson
Entertainment Logistics Coordinator
920.600.8200 | amber@howtoconcerts.com
Amber‘s passion for live music landed her a job on the programming committee at Cal Poly SLO. She now keeps us organized by handling contracts, timelines, and calendars. Amber loves:
- Reading (100 books a year!)
- Volleyball
- Exploring new places
- Good Mexican food
Luke Chevalier
Business Manager

Luke is our jack-of-all-trades. From marketing to accounting to maintenance, Luke ensures things are running smoothly. Luke loves:
- Creating an easy and enjoyable customer experience
- The Packers
- Binge-worthy podcasts
- Really bad jokes
Penny
Director of Security

Penny has taken on the very important job of keeping us safe in the office. She sounds the alarm whenever a dangerous-looking dog is in the vicinity. Penny loves:
- Food
- Naps
- Chasing a laser light
- Food
You’ll never do a whole lot unless you’re brave enough to try.
– Dolly Parton
Our Core Values

Education

Expertise
Care
We truly care about our clients. This means going the extra mile because we’re fully invested in the success of your event. And we’re always just a phone call or text away.

We recognize that live events can negatively affect the environment. How To Concerts has therefore made a commitment to support the National Forest Foundation, who will plant 20 trees for every show we help book!