What Our Clients Are Saying

“Jolene put our students at ease as they planned one of their first virtual programs. Her demos and conversations helped educate our students on virtual event planning and prepare them to be successful.”

– Mary Mercer
Program Coordinator
Pittsburg State University

“We had an absolutely amazing experience with How To Concerts for our virtual event. Remote programming can be tough, but the How To Concerts team made it a breeze to put on a successful virtual event for our students!”

– Mac Patefield
Event Director
Sonoma State ASP

“How To Concerts is a high quality company, and I would trust them from A to Z with each step of the process. Whether it be with small performers, or large touring acts, they come through again and again each step of the way!”

– Dylan Bram
Program Adviser
University of Wisconsin Oshkosh

“Jolene provides great recommendations that fit the needs and price point of our campus, helps us navigate the entire contract process, and ensures that all the details are attended to so we can create the best experience for our students. I love working with her on our programs every year!”

– Jessica-Long Pease
Director of Student Involvement
University of Missouri-St. Louis

“Jolene has made booking shows for our university an absolute breeze. Her knowledge of the industry is second to none and she is always invested in the success of our events.”

– Logan Light
Director of Campus Life
Harding University

“Working with Jolene made my experience planning concerts in college so much easier. She was also always there to give me words of encouragement when I needed them the most”

– Brianna Jackson
Center Stage Chair
Illinois State University

“Working with Jolene has been very rewarding for our students as she has connected us to opportunities we wouldn’t have known about otherwise. She always communicates when routed opportunities are available and helps us to work out any challenges we are experiencing along the way.”

– Berto Cerrillo
Assistant Director of Student Involvement
Washington State University

“Jolene has made working with various management companies and their talent amazingly easy. She’s communicative, honest, open, and so thoughtful. She’s always got an eye out for us here, making sure that if there’s anything that would fit our budget and programming schedule to let us know.”

– Trista Shideler
Assistant Director & Student Engagement Coordinator
Stanford University

“Jolene has been extremely helpful assisting us at enhancing the student experience and student life on our campus! She is prompt at responding, knowledgeable about the industry and made us feel optimistic and confident we can pull off a major concert and comedy show! “

– Emily Poole
Director of Campus Programming
California State University, Bakersfield 

Pricing

We believe in fair and transparent pricing. Our fee is 10% of the artist guarantee. This means if we help you book an artist that is $15,000, our fee is $1,500. We often save our customers more than our fee by presenting unique routed opportunities.

Our Core Values

Education, Expertise, and Care

Take a look at the video below and see how we put these core values to work for you. Still have questions? Send us a message or schedule a phone call. We love hearing from you.

CONSULTATION

In one phone call we can cover all your initial questions and get the information we need to help you develop a plan.

Custom Plan

We listen to your needs and come up with a plan that suits you. We factor in your goals, budget and preferences.

Execution

We help you execute the plan. From booking your talent to event tear down – and everything in between. We’re here for you.

Our Core Values

Education, Expertise, and Care

Take a look at the video below and see how we put these core values to work for you. Still have questions? Send us a message or schedule a phone call. We love hearing from you.

CONSULTATION

In one phone call we can cover all your initial questions and get the information we need to help you develop a plan.

Custom Plan

We listen to your needs and come up with a plan that suits you. We factor in your goals, budget and preferences.

Execution

We help you execute the plan. From booking your talent to event tear down – and everything in between. We’re here for you.

What Our Clients Are Saying

“Jolene put our students at ease as they planned one of their first virtual programs. Her demos and conversations helped educate our students on virtual event planning and prepare them to be successful.”

– Mary Mercer
Program Coordinator
Pittsburg State University

“How To Concerts is a high quality company, and I would trust them from A to Z with each step of the process. Whether it be with small performers, or large touring acts, they come through again and again each step of the way!”

– Dylan Bram
Program Adviser
University of Wisconsin Oshkosh

“Jolene provides great recommendations that fit the needs and price point of our campus, helps us navigate the entire contract process, and ensures that all the details are attended to so we can create the best experience for our students. I love working with her on our programs every year!”

– Jessica-Long Pease
Director of Student Involvement
University of Missouri-St. Louis

“Jolene has made booking shows for our university an absolute breeze. Her knowledge of the industry is second to none and she is always invested in the success of our events.”

– Logan Light
Director of Campus Life
Harding University

“Working with Jolene made my experience planning concerts in college so much easier. She was also always there to give me words of encouragement when I needed them the most”

– Brianna Jackson
Center Stage Chair
Illinois State University

“Working with Jolene has been very rewarding for our students as she has connected us to opportunities we wouldn’t have known about otherwise. She always communicates when routed opportunities are available and helps us to work out any challenges we are experiencing along the way.”

– Berto Cerrillo
Assistant Director of Student Involvement
Washington State University

“Jolene has made working with various management companies and their talent amazingly easy. She’s communicative, honest, open, and so thoughtful. She’s always got an eye out for us here, making sure that if there’s anything that would fit our budget and programming schedule to let us know.”

– Trista Shideler
Assistant Director & Student Engagement Coordinator
Stanford University

“Jolene has been extremely helpful assisting us at enhancing the student experience and student life on our campus! She is prompt at responding, knowledgeable about the industry and made us feel optimistic and confident we can pull off a major concert and comedy show! “

– Emily Poole
Director of Campus Programming
California State University, Bakersfield 

Pricing

We believe in fair and transparent pricing. Our fee is 10% of the artist guarantee. This means if we help you book an artist that is $15,000, our fee is $1,500. We often save our customers more than our fee by presenting unique routed opportunities.