Life is busy.  People are busy.  We are all so focused on our own lives that we often miss show announcements unless they are especially exciting.  Here are 5 awesome ways to make sure your show announcement get noticed.

 

1. The Announcement Party

Create a new event, just for the announce.  Make it a big deal.  Host a dance party with a DJ, where the show will be announced and tickets will be available for purchase.  When we say “make it a big deal,” we mean it.  It’s an event on its own, and there should be enough people at your party to sell a ton of tickets right away.  This will jumpstart your ticket sales and set you up for success from the start.

2. The Captive Audience

If there is a place where EVERYONE goes, such as a large sporting event, another big show, or a church service, host your announcement there!  Allow ticket sales to start as people walk out of the event.  A large captive audience is already full of energy; and if they are already attending other events, chances are good that they are interested in attending more events!

3. The Social Media Announcement

If your organization or venue has a great social media presence, what better way to reward your loyal followers than letting them be the first to know about your event?!  You can also have a countdown leading up to the announce so people are paying attention regularly and know the key date of announcement.  

4. The Tour Announce

Be a part of the artist’s tour announce if you can.  If your date is listed among the other tour dates from the start, you will automatically get some sales from the super-fans of the artist.  It’s an easy way to sell some tickets to the artist’s true fans.  

5. The Announcement Video

This one is best combined with any one of the above, but a hyped-up video can create a ton of excitement.  Include live footage from past shows, music videos, countdowns, etc.  A video announcement is much more exciting than one person announcing something on a microphone – people want to be visually stimulated.  It’s also good to have a great marketing piece that you can re-use in several ways!

Jolene Chevalier

Founder & Talent Buyer | How To Concerts

Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) She would love to talk with you about helping to book, plan, and prepare for your event.

920.764.1200   |   [email protected]

Jolene Chevalier

Founder & Talent Buyer | How To Concerts

Jolene has been a middle buyer for over a decade, helping colleges and others with their concerts, comedians, and speakers. (And, yes, she is named after the Dolly Parton song.) She would love to talk with you about helping to book, plan, and prepare for your event.

920.764.1200   |   [email protected]